ベカメックス東急バスは、2025年7月1日より、ビンズン新都市中心地区からビンズン省ジアン市へ運行している路線を、ホーチミン市の「新ミエンドンバスターミナル」まで延伸運行いたします（系統番号：61-77系統）。

これにより、同バスターミナル至近のホーチミン市都市鉄道（メトロ）1号線「スイティエン駅」との接続が実現し、地域間の移動がさらにスムーズになります。

主要都市エリアをシームレスにつなぐルート

路線バス61-77系統は、ビンズン新都市の交通インフラのさらなる充実が図られます。

ビンズン新都市から「新ミエンドンバスターミナル」まで直結

ホーチミン市国家大学エリア内に停車し、多くの学生利用を見込む

ホーチミン市都市鉄道（メトロ）1号線「スイティエン駅」への接続が実現し、地下鉄への乗り継ぎもスムーズに

路線バス61-77系統の2つの運行経路

 61-77系統は、乗客の多様な移動ニーズに応えるため、2つの経路を運行しています。

運行経路：ビンズン新都市「Hikariバスターミナル」～「Go!スーパー ジアン」～「新ミエンドンバスターミナル」

ビンズン新都市「Hikariバスターミナル」→「新ミエンドンバスターミナル」

Travel time: Approximately 90 minutes/trip

運行経路：「Go!スーパージアン」～「新ミエンドンバスターミナル」

運行情報に関するお問い合わせ

ルート、時刻表、停留所などは以下でご確認いただけます：

ウェブサイト：https://tokyugardencity.com/ja/area/kaze/

延伸運行記念：運賃無料キャンペーン

延伸運行を記念し、路線バス61-77系統では2025年7月31日まで、運賃無料キャンペーンを実施しております。

ビンズン新都市～ホーチミン市メトロ1号線を結ぶ路線バス61-77系統を延伸運行開始

On the morning of June 17, 2025, leaders of the People’s Committee of Binh Duong Province held a working session with TOKYU Group (Japan) led by Mr. Hirohisa Fujiwara, Permanent Board Member and International Business Director of Tokyu Group, regarding the progress of research on the urban light rail (LRT) line in Binh Duong. The delegation was also joined by representatives from various departments and agencies.

When studying the planning of the LRT line, considering synchronized TOD (Transit Oriented Development) is also important. The LRT line will contribute to enhancing connectivity and attractiveness throughout the Binh Duong New City urban area, while also improving the connection between residential areas, schools, workplaces, shopping centers, and providing high compatibility with large-scale urban development...

Speaking at the reception and meeting, Vice Chairman of the Provincial People’s Committee Bui Minh Tri highly appreciated the collaboration between TOKYU Group Japan and BECAMEX IDC Corporation through the BECAMEX TOKYU joint venture. Not only have they developed high-quality residential and commercial projects, but they have also partnered in strategic infrastructure initiatives to help transform Binh Duong New City into a modern, vibrant, and most livable development hub in the Southern region.

The LRT light rail project is a step reflecting a long-term vision, not only promoting green transport infrastructure but also preparing for the trend of expansion and regional integration of southern urban areas, especially with a future administrative merger in mind.

TOKYU Group and Binh Duong Join Hands for a Future Urban Region

Relive the Vibrant Moments of the 1st Korean Festival — K-Night Market at SORA gardens Greenway!

On April 25, SORA gardens Greenway came alive with the colors and excitement of the 1st Korean Festival, themed K-Night Market.

Guests were treated to a delightful culinary journey featuring a wide array of Korean dishes — from spicy kimchi and chewy tteokbokki to savory grilled meats — all perfectly complemented by the famous Jinro Soju.

Beyond the feast, the night was ignited by electrifying performances on stage, with singing, dancing, and DJ sets that turned the summer evening into an unforgettable celebration.

K-Night Market was more than just a festival — it was a cultural bridge where Vietnamese locals and international visitors came together, connecting and sharing joyful experiences under the vibrant lights of SORA gardens Greenway.

K-Night Market - Exotics Night with Korean Culture 

In the midst of a bustling urban life, do we ever pause to listen to the stirrings of art?

As part of the 3rd Binh Duong New City Culture Festival themed "Art in the City," the Art Fair offers a colorful artistic journey, from unique handcrafted experiences to impressive performances, a place to slow down, indulge your emotions, and immerse yourself in a creative space.

Experience handcrafted art: Create your own unique works of art through workshops on painting, clay modeling, pottery, flower arranging, and creating shapes from pipe cleaners...

LongViolin – A talented young violinist, known for his vibrant and unique violin performances combined with dance.

Immerse yourself in the world of theater with the Chuồn Chuồn Giấy and Ngẫm Nghĩ Cùng Kịch theater groups.

Amidst the myriad sounds of the city, there are melodies that resonate in a very impromptu way, what other surprises are waiting?

Art is not only to be admired, but also to be felt and immersed in.

Come to the Art Fair and feel the diversity of art in the exciting early days of the year!

𝟑𝐫𝐝 𝐁𝐃𝐍𝐂 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥: 𝐀𝐫𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐂𝐢𝐭𝐲

Time: February 15 & 16, 2025 | 5 PM - 9 PM

Location: SORA gardens SC Shopping Center

Art Fair - A Festival of Art | Art in the City

As part of the Oversea Vietnamese Summit 2025, BECAMEX TOKYU contributed engaging content and insightful discussions for overseas Vietnamese and all attendees of this year's event.

The event took place over two days, January 2 and 3, 2025, in Ho Chi Minh City. On the first day, participants had the opportunity to visit BECAMEX TOKYU and Binh Duong New City. They explored fascinating and valuable information about the area and its tremendous development potential. The trip left a lasting impression on overseas Vietnamese, fostering a meaningful connection between them and their homeland.

The second day of the event featured discussions on investment, business environment, and shared experiences from both local and international speakers. These sessions provided a multidimensional view of various economic sectors in Vietnam. Notably, Mr. Leo Nishimura, Executive Director of the Business Division at BECAMEX TOKYU, delivered in-depth insights into the market and the tremendous growth potential of Vietnam's real estate sector.

Oversea Vietnamese Summit is an annual event organized by the overseas Vietnamese community in collaboration with Vietcetera. This marks the second time BECAMEX TOKYU has partnered with the event, contributing to its meaningful and impactful content.

Exciting and Impressive Programs at the Oversea Vietnamese Summit 2025

Officially opened from January 2015, in the past 10 years, Hikari Food Court has become a place for people who live, work, and visit when speaking of Binh Duong New City, as the facility offers various of choices for people with options from many cuisines including local Vietnamese, Chinese, Japanese, Korean,... Besides, Hikari Food Court has also been the location for festive events and activities, bringing vibrant colors and energetic spirits to people in the neighborhood.

However, so as to make a shift to a newer and more attractive business to meet with the public's preference and demand, Hikari Food Court will be permanently closed from January 1, 2025

Becamex Tokyu Co., Ltd is heartfelt to express our sincere thanks to all our dear Residents, Customers, and partners for having always trusted and supported Hikari Food Court during the past 10 years. We do hope that our businesses will continue to receive all your support in the coming time.

After more than 4 days of exciting competition with many thrilling and dramatic moments from the young players, the Vietnam – Japan U13 International Youth Football Tournament officially concluded, offering the audience a wide range of enthusiastic and exciting emotions.

Mr. Furudate Seiki, Deputy Consul General – Consulate General of Japan in Ho Chi Minh City.

Mr. Bùi Hữu Toàn, Director of the Department of Culture, Sports, and Tourism of Binh Duong Province.

Mr. Nguyễn Văn Hùng, Chairman of the Board of Directors of Becamex IDC Corporation.

Mr. Oh Dongkun, General Director of Becamex Tokyu Co., Ltd.

Along with many other delegates, business leaders, and partners.

This year's tournament brought together 12 teams from Vietnam, Japan, and Malaysia and took place from December 12 to 15, 2024. After spirited matches, the final results were as follows:

In addition, the organizers awarded the following individual titles:

Top Scorer and Best Player: Trương Tuấn Bảo from Becamex Binh Duong

Best Goalkeeper: Trần Gia Huy from Becamex Binh Duong

The Vietnam – Japan All-Star match was also held during the ceremony, featuring intense action and fierce competition between players of both teams. The match ended with a score of 3-1 in favor of the Vietnam team.

According to the audience, this year's tournament was professionally organized, with noticeably improved technical quality. It is hoped that tournaments like this will serve as a springboard for young players to develop further and help coaches and teams make more strategic investments in the future generations of football talent in each country.

CLOSING CEREMONY OF THE 6TH VIETNAM – JAPAN U13 INTERNATIONAL YOUTH FOOTBALL TOURNAMENT

Chiều ngày 12/12/2024, Lễ Khai mạc Giải Bóng đá Thiếu niên Quốc tế U13 Việt Nam & Nhật Bản lần thứ 6 đã diễn ra tại Sân bóng đá SORA gardens Links.

Giải đấu năm nay quy tụ 12 đội bóng, bao gồm 6 đội tuyển Việt Nam: Becamex Bình Dương FC, Hà Nội FC, Huế FC, Đồng Tháp FC, Phú Nhuận – Tp. HCM FC và An Giang FC; 5 câu lạc bộ U-13 đến từ Nhật Bản: Kawasaki Frontale Todoroki, Yokohama FC Tsurumi, Shimizu S-Pulse Mishima, Vegalta Sendai Junior Youth, FC Tokyo; cùng đội FELDA Football Academy đến từ Malaysia.

Tham dự buổi lễ có sự hiện diện của ngài ITO Naoki, Đại sứ Đặc mệnh toàn quyền Nhật Bản tại Việt Nam; ông Mai Hùng Dũng, Phó Chủ tịch thường trực Ủy ban Nhân dân tỉnh Bình Dương; ông Akihiro Yoshida, Chủ tịch CLB Kawasaki Frontale, ông Kaneda Hiroki, Tổng giám đốc Công ty CP Acecook Việt Nam; lãnh đạo các sở, ban, ngành; cùng các trưởng đoàn, huấn luyện viên và vận động viên đến từ các đội.

Trong chiều ngày 12/12 cũng đã diễn ra trận đấu khai mạc giữa Becamex Bình Dương FC và Kawasaki Frontale Todoroki. Giải đấu sẽ diễn ra từ ngày 12/12 đến 15/12/2024 tại Sân vận động Thành phố Mới Bình Dương. Đặc biệt, ngày 15/12 sẽ diễn ra trận All-Star, quy tụ những cầu thủ xuất sắc nhất từ các đội tham dự. Trận đấu sẽ được phát sóng trực tiếp trên trang chính thức của giải và kênh VTV5 từ 14:30 đến 15:30.

Toàn bộ các trận đấu khác trong khuôn khổ giải cũng được phát trực tiếp trên trang thông tin của Giải Bóng đá Thiếu niên Quốc tế U13 Việt Nam & Nhật Bản.

Mùa giải thứ 6 hứa hẹn mang đến những màn trình diễn sôi động, mở ra cơ hội phát hiện và nuôi dưỡng tài năng trẻ cho bóng đá Việt Nam và các quốc gia tham gia.

KHAI MẠC GIẢI BÓNG ĐÁ THIẾU NIÊN QUỐC TẾ U13 VIỆT NAM NHẬT BẢN 

As part of his official visit to Japan, on the morning of December 5 in Tokyo, National Assembly Chairman Trần Thanh Mẫn held a meeting with Tokyu Corporation.

During the reception, Mr. Nomoto Hirofumi, Chairman of the Board of Directors of Tokyu Corporation, expressed his gratitude and appreciation to the Vietnamese government and the authorities of Bình Dương Province for their enthusiastic support in the establishment and development of Becamex Tokyu. This is a joint venture between Tokyu Corporation and Becamex IDC Corporation aimed at urban development in Bình Dương New City. Commending Vietnam's rapid growth and development in recent years, the Chairman of Tokyu Corporation expressed a desire to continue cooperation and share over 100 years of experience in urban development to help Bình Dương become a green, smart, and livable city.

National Assembly Chairman Trần Thanh Mẫn praised the real estate and commercial projects being effectively implemented by the Becamex Tokyu joint venture. These projects play an important role in creating a new ecosystem for living and working environments, attracting investment, and accelerating the implementation of Bình Dương’s Smart City Project.

Concluding the meeting, the representative of Tokyu Corporation expressed thanks to the National Assembly Chairman and the delegation for their visit and discussions. They also expressed a wish to continue receiving support and assistance from the Vietnamese government in the future.

NATIONAL ASSEMBLY CHAIRMAN TRẦN THANH MẪN RECEIVES TOKYU CORPORATION LEADERS

On the evening of November 15, 2024, the 10th Vietnam Property Awards ceremony was held at GEM Center (Ho Chi Minh City), celebrating individuals and organizations for their outstanding contributions to the real estate sector.

At this prestigious event, BECAMEX TOKYU Co., Ltd. proudly won two awards selected by the editorial team of PropertyGuru Property Report magazine and a panel of industry experts:

“Real Estate Personality of the Year” awarded to Mr. Oh Dongkun, General Director of BECAMEX TOKYU Co., Ltd.

“Best High-End Condo Development in Binh Duong” awarded to the project MIDORI PARK The TEN.

Through his dedication and strategic vision, Mr. Oh Dongkun has led BECAMEX TOKYU in creating exemplary and livable urban spaces in Binh Duong New City, with the latest hallmark being the development of MIDORI PARK The TEN.

The TEN is BECAMEX TOKYU’s first high-end condominium project in Binh Duong New City. It features innovative design principles, with glass coverage of 70-80%, harmonizing the interior and exterior with nature. The project also stands out as the first to include an Onsen hot bath facility, promoting holistic well-being for residents in body, mind, and spirit.

The collective efforts of BECAMEX TOKYU have not only unlocked the full potential for comprehensive community development but also laid a solid foundation for the continued advancement of Binh Duong New City in the future.

Find more about the project: MIDORI PARK The TEN

BECAMEX TOKYU CO., LTD.  HONORABLY ACHIEVED 02 AWARDS AT 2024 PROPERTYGURU VIETNAM PROPERTY AWARDS

This morning, October 28, BECAMEX TOKYU celebrated the grand opening of its new experience area, BECAMEX TOKYU GALLERY, marking the official launch of its model house.​

Located in a prime position at the intersection of three major roads - Ly Thai To, Hung Vuong, and Le Duan - BECAMEX TOKYU GALLERY is situated in the heart of significant developments in Bình Dương New City, including Hikari, Bing Duong Provincial Administrative Center, Becamex Hotel, Convention and Exhibition Center, and the WTC Expo trade center,... This harmonious combination creates a triangular connection among the increasingly developing amenities within a vibrant and sustainable urban ecosystem.​

BECAMEX TOKYU GALLERY is a multifunctional complex featuring a display area for the Binh Duong New City model, a model apartment area, a cinema area, and an exhibition space, all built on nearly 5,000 m². Designed with luxury, it is the ideal destination for customers and partners to explore the latest and most modern real estate products. This space is not only a showcase for projects; it also provides opportunities visitors to experience the sustainable urban development journey that BECAMEX TOKYU has undertaken, is currently pursuing, and will continue to advance.​

️Operating hours: 8:30 AM - 8:30 PM everyday.​

 Address: Lot A11, Ly Thai To Street, Hoa Phu Ward, Binh Duong New City.​

 For the best experience, please register through hotline 0942 119 109​

GRAND OPENING OF BECAMEX TOKYU GALLERY​

This morning, at the SORA gardens Links football pitch in Binh Duong New City, the 2024 Vietnam Workers and Civil Servants Football Tournament officially kicked off. The tournament is jointly organized by the Vietnam General Confederation of Labor and Tuoi Tre Newspaper. This is the second time the tournament has been held, aimed at creating a platform for networking, promoting health, and fostering solidarity among workers and civil servants nationwide. The matches are played in the spirit of fair play and promise to deliver many exciting moments.

SORA gardens Links is honored to be selected as the venue for the qualifying rounds of the tournament for the second consecutive year. Many fans, along with representatives from the General Confederation leadership, Binh Duong provincial authorities, and various enterprises, were present to witness the opening ceremony.

The 2024 Vietnam Workers and Civil Servants Football Tournament follows a 7-a-side football format, with matches conducted under the rules issued by the Vietnam Football Federation (VFF). The tournament operates under the nationwide trade union system, with more than 60 teams participating, representing provincial/city trade unions, industrial unions, and businesses across the country.

The tournament will be played in two stages. The qualifiers are held from September to October 2024 in four regions: Ho Chi Minh City, Binh Duong, Nghe An, and Bac Ninh. The top 16 teams from the qualifiers will earn a spot in the national finals, to be held in November in Hanoi.

Football Tournament of Vietnam Workers and Civil Servants 2024

2021年に竣工した分譲マンション「SORA gardens Ⅱ」が、日本の国土交通省が主催する 「第8回JAPANコンストラクション国際賞」建設プロジェクト部門において、国土交通大臣表彰を受賞し、最優秀賞となりました。 

9月9日には東京都内で表彰式が執り行われ、中野国土交通大臣より表彰状が授与されました。本物件は、ベカメックス東急がビンズン新都市においてフラッグシップマンションとして開発するSORA gardens シリーズの第二弾であり、第一弾の「SORA gardens I」も「第2回JAPANコンストラクション国際賞」で国土交通大臣表彰を2019年に受賞しています。 

・日本で培った公共交通指向型都市開発のノウハウを生かし、まちづくりをパッケージとして海外に展開している。 

・現地政府やパートナーと密に連携し信頼を築くことで、ビンズン新都市全体の開発方針の検討にも貢献している。 

今回受賞した「SORA gardens II」は、ビンズン新都市におけるベカメックス東急のプロジェクト品質の高さを改めて証明するとともに、約16haに及ぶSORA gardensエリア全体の価値をさらに高めました。 

現在、同エリアでは、地上39階建て、計1,074戸のスケールで「SORA gardens IⅢ」が2028年の竣工を目指して着工し、SORA gardensシリーズ最高峰として注目を集めています。またビンズン新都市内の別エリアMIDORI PARKでは、2025年11月に商業施設「MIDORI PARK SQUARE」がAEON食品スーパーを誘致して拡張する予定です。2024年に竣工した分譲マンション「MIDORI PARK The GLORY」や、 2026年竣工予定の分譲マンション「MIDORI PARK The TEN」も好調な販売状況です。 

分譲マンション「SORA gardens II」 第8回「JAPANコンストラクション国際賞」建設プロジェクト部門で最優秀賞を受賞 

8月29日、べカメックス東急、川崎フロンターレ ベトナムスクール、そして「GIVE LOVE – GET SMILE」第2回チャリティフットサル大会のパートナー各社が、ホーチミン市のAi Linh チャリティスクールを訪問し、寄付活動を行いました。 

当日は、べカメックス東急バスのバスが寄贈品を学校まで運び、子どもたちへ温かな思いやりと励ましを届けました。 

学校では、学用品や教材を贈呈したほか、スポンサー企業とともに交流アクティビティやゲームを実施。子どもたちの笑顔や楽しげな様子は、この大会の成果を何よりも物語っていました。フットサルを通じて生まれた喜びを学校にも広げ、学びを後押ししながら、子どもたちが自信を持って成長していけるよう寄り添う時間となりました。 

これは「GIVE LOVE – GET SMILE」大会が大切にしてきた価値そのものです。スポーツの力でポジティブなエネルギーを広げ、持続可能な発展とは事業の成功だけでなく、社会への責任や地域への貢献によって実現されることを示しています。 

最後は子どもたちの笑顔と笑い声に包まれ、贈られた品々は単なる物的な支援にとどまらず、新学期を迎える子どもたちに自信と希望を届ける温かいメッセージとなりました。 

AI LINH チャリティスクールへ寄付“GIVE LOVE – GET SMILE” 

2025年8月24日、SORA gardens Linksフットサルコートにて、地域の企業や団体を代表する10チームが集い、熱戦を繰り広げました。試合は白熱するだけでなく、思いやりと連帯感に満ちた一日となりました。 

「Give Love - Get Smile」チャリティフットサル大会は、ベカメックス東急と川崎フロンターレ ベトナムスクールが共催する年次イベントです。単なるスポーツ大会ではなく、“思いやり”と“地域の絆”を広げる場でもあります。 

第2回となる今回は、「Together to School」というテーマのもと、新学期を迎える子どもたちを支援するための募金を集めました。大会の収益はすべて、ホーチミン市の「Ai Linh Charity School」の先生や子どもたちに学用品や教材として届けられます。 

 本大会の実現にご支援くださった11社のスポンサー企業に、心より御礼申し上げます。 

DIHA Trading Service Co., Ltd.; HB Trading Service & Media Co., Ltd.; VietinBank - East HCMC Branch; KING JIM (Vietnam) Co., Ltd.; Khanh Phong Trading - Investment & Development Co., Ltd.; Kien Dai Phat Construction Trading Decoration Co., Ltd.; Tan Thinh Phat Trading - Service - Construction JSC; Minh Sang Construction - Mechanical - Trading Co., Ltd.; BECAMEX TOKYU Bus Co., Ltd.; HappyClean Japan JSC; Pacific Petroleum Trading - Import - Export JSC 

また、参加いただいた企業チーム・地域チームの皆さまにも感謝申し上げます。ご協賛・ご出場いずれの形であっても、そのご協力ひとつひとつが、子どもたちに学びの機会と笑顔を届けています。 

第2回大会は幕を閉じましたが、“愛のバトン”はこれからも続きます。近日中には「Ai Linh Charity School」へのチャリティ訪問を行い、学びに必要な学用品を届け、子どもたちを応援します。 

「Give Love - Get Smile」は単なるスローガンで終わらせず、これからも、思いやりを広げ、笑顔を輝かせ続けるための活動を行います。 

第2回「Give Love - Get Smile」チャリティフットサル大会　大盛況のうちに終了 

Hikari và 3 năm đem lại những niềm vui 

3 năm chính thức đưa vào hoạt động toàn khu mở rộng, Khu Thương Mại Hikari được giao sứ mệnh mang đến những giá trị mới, cả về mặt tiện ích ăn uống, cả về giải trí, thư giãn cho người dân Thủ Dầu Một và các khu vực lân cận!

Becamex Tokyu và Hikari vẫn luôn hướng đến một công trình bền vững đúng với tinh thần xây dựng và phát triển của Thành phố Mới Bình Dương, và mang đến nhiều thương hiệu ẩm thực uy tín, đa dạng, cũng như nhiều hoạt động bổ ích cho khách hàng của mình.

Bữa tiệc Kỷ niệm 3 năm Khu Thương Mại Hikari - Chơi đã, Ăn ngon, Mừng hết mức!

Nhân dịp kỷ niệm Hành trình 3 năm cùng Quý khách hàng, Khu Thương Mại Hikari mang đến nhiều hoạt động thú vị dành cho khách hàng. Từ ngày 22-24/08, những người tham dự đã mang về những món quà và hòa mình vào những giai điệu thư giãn qua các hoạt động mà Hikari mang đến.

•	Hoạt động SĂN DẤU – ĐỔI QUÀ | Từ 22–24.08

Qua hoạt động tích lũy 5 con con dấu từ các nhà hàng, cửa hàng, khách tham gia biết được thêm nhiều nhà hàng tại Hikari hơn bên cạnh những quán quen thường ghé qua, và bốc thăm trúng thưởng để mang về cho mình những món quà xinh xắn và thiết thực.

•	Đêm nhạc "3 NĂM THANH ÂM" CÙNG LOCAL BROS BAND | Tối 24.08 (Chủ Nhật)

4 bạn trẻ từ nhóm nhạc Local Bro đã khuấy động không khí tối Chủ Nhật với những khúc hát sôi nổi đầy nhiệt huyết, mang lại một cái kết thật đẹp cho ngày cuối tuần của mỗi khách hàng. 

Ngoài ra, những "người bạn" của Hikari - các nhà hàng, cửa hàng thân thiết, đã mang theo những món quà sinh nhật thú vị không kém:

•	Workshop làm dimsum "ĐẦU BẾP TÍ HON” tại San Fu Lou | Ngày 23.08 (Thứ Bảy)

San Fu Lou mang đến bữa tiệc sinh nhật của Hikari một buổi workshop làm dimsum cho các bé trong không gian ấm áp và đầy niềm vui – dưới sự hướng dẫn tận tình từ các đầu bếp Dimsum của San Fu Lou.

•	Bốc thăm trúng thưởng tại Gong cha | Từ 22–24.08

Người bạn đầu tiên của Khu Thương Mại Hikari - Gong Cha Vietnam mở tiệc mừng sinh nhật 3 năm rực rỡ, khách hàng có hóa đơn bất kì được bốc thăm 100% có quà 

•	Belgo giảm 500.000VND cho hóa đơn từ 3.000.000VND | Từ 22–24.08

•	TocoToco Hikari mời khách hàng một ly size M khi mua 2 ly size L | Từ 22–24.08

Becamex Tokyu và Khu Thương Mại Hikari xin gửi lời cảm ơn các thương hiệu nổi tiếng đã và đang đồng hành cùng Hikari, cũng như sự ủng hộ yêu thương từ Quý Khách Hàng dành cho Hikari trong 3 năm qua. 

Chúng tôi hy vọng sẽ tiếp tục nhận được sự yêu mến, tin tưởng và ủng hộ của Quý Khách Hàng trong thời gian tới.

Khu Thương Mại Hikari kỉ niệm năm thứ 3 mang đến những niềm vui!

2025年8月15日、ベカメックス東急は、ビンズン新都市にあるスポーツ複合施設 「SORA gardens Links」 にて、ビンズン新都市初となるピックルボール専用コート「TOTO NEOREST Pickleball Court」を正式に開業しました。 

本施設は、地域におけるスポーツ環境のさらなる充実に向けた新たな一歩であり、住民や来訪者の皆さまに、健康づくりやレクリエーション、コミュニティ交流の新しい場を提供します。 

本プロジェクトは、今後3年間のネーミングライツを保有する TOTO VIETNAM の支援によって実現しました。または、同社には来訪者にピックルボールをより快適に楽しんでいただけるよう、トイレ、シャワールームおよび洗面台の整備支援もいただきました。なお、企業によるスポーツ施設のネーミングライツ取得は、ベトナム国内ではまだ珍しく、今回の取り組みは地域における先駆的な連携事例となります。 

【TOTO VIETNAM による整備支援】 

施設には屋根付きピックルボールコート6面を完備しており、日常の練習から競技大会まで幅広くご利用いただけます。営業時間は毎日5:00～23:00、幅広い世代の方々に気軽に楽しんでいただけます。 

オープニングセレモニー終了後には、 TOTO VIETNAM 、An Bien対ベカメックス東急による「 The 1st TOTO NEOREST CUP 」が開催されました。迫力あるラリーと熱い声援で会場は大いに盛り上がり、今後も地域に根ざしたスポーツイベントやコミュニティ活動が広がっていくことが期待されます。 

【プレスリリース】TOTO NEOREST Pickleball Court開業式.pdf

SORA gardens Linksに「TOTO NEOREST Pickleball Court」グランドオープン 

On the morning of July 31, BECAMEX TOKYU solemnly held the groundbreaking ceremony for SORA gardens III, a new high-rise residential project located in the heart of Binh Duong New City. The event welcomed the attendance of government leaders, strategic partners, and many distinguished guests.

Mr. Hirohisa Fujiwara, Senior Executive Officer of TOKYU Corporation (the parent company of BECAMEX TOKYU), shared during the ceremony:

“SORA gardens III is a new symbol of the future, located at the strategic gateway to the Binh Duong Industrial – Service – Urban Complex. We believe this project will bring new values and energy to the city. SORA III will become a source of pride for the community and a landmark of regional growth.”

SORA gardens III is situated in the commercial–residential hub of Hoa Phu Ward, as part of the premium SORA gardens apartment series. The project covers a land area of over 14,000m², featuring four 39-story towers with a total of 1,074 apartments ranging from 1 to 4 bedrooms. The podium includes more than 4,000m² of retail space, two rooftop infinity pools, and a full suite of amenities, offering residents a modern and high-quality lifestyle.

The groundbreaking of SORA gardens III reaffirms BECAMEX TOKYU’s long-term commitment to the sustainable development of Binh Duong New City.

BECAMEX TOKYU Breaks Ground on SORA gardens III – A New Symbol for Binh Duong New City

On July 27, 2025, SORA gardens area came alive with energy and excitement as it celebrated the second anniversary of two familiar destinations for shopping and entertainment: SORA gardens SC and SORA gardens Links.

At the SORA gardens Links, Sporty Amazing Journey program delivered an afternoon full of dynamic activities. Participants took on fun challenges across different sports stations and received exclusive gifts from the organizers and sponsors.

Meanwhile, the outdoor stage at SORA gardens SC hosted a festive lineup of performances, including thrilling balance and juggling acts, lively cheerful clown, and sweet musical renditions by singers Nhung Do and Quoc Dat.

A highlight of the day was the “Save Bill – Win Gold” lucky draw, which announced the winners of valuable prizes, closing the celebration on a joyful and memorable note.

Through this event, BECAMEX TOKYU wishes to express heartfelt appreciation to the community of customers who have supported the development journey. In the future, SORA gardens SC and SORA gardens Links will continue to introduce more stores, facilities, and engaging activities—further enriching the lifestyle experience at TOKYU Garden City and in Binh Duong New City as a whole.

Celebrating the 2nd anniversary of SORA gardens SC and SORA gardens Links

バス広告は、大都市圏で注目を集める屋外広告(OOH)メディアとして、ますます存在感を高めています。

ベカメックス東急バスの車両は、交通量の多いエリアを日々走行しており、高い視認性を誇ります。

常に街を走り続けるバス広告は、ターゲット層に継続的にアプローチできる、効果的で持続可能なプロモーション手段です。

OOH（Out Of Home）広告とは、街頭やショッピングセンター、駅、公共交通機関など、消費者の自宅以外の場所で接触する広告メディアのことを指します。

その中でも、バス広告は以下の点で特に優れた効果を発揮します。

・長期間にわたって掲出される（通常は数か月単位）

・移動性が高く、様々な住宅地やビジネスエリアにリーチ可能

・ブランド認知の向上に対し、費用対効果が高い

こうした特長から、ホーチミン市、ハノイ市、ダナン市などの大都市では、バス広告の人気が年々高まっています。

2. ベカメックス東急バスのバス広告

ベカメックス東急とベカメックス東急バスは、信頼性と環境に配慮したKAZEバスシステムを通じて、屋外（OOH）広告の新たなソリューションを提供しています。

クリーンなCNG（圧縮天然ガス）を燃料に使用し、専門的に運行管理されたルートを走行するバスは、人口密集エリアや工業団地、行政機関周辺などを毎日運行しています。

その結果、ブランドのプレゼンス向上と、1日あたり数千回におよぶ高いインプレッションを実現します。

3. 幅広い路線網 ─ ホーチミン市北部を広域カバー

ベカメックス東急バスは、ホーチミン市北部（旧ビンズン省）の主要エリア（トゥーヤモット区、ビンズン区、タンウィン区、ベンカット区など）を結ぶ複数の路線を運行。

さらに、ホーチミン市中心部へとつながる路線もあり、通勤者や歩行者の目に日常的に触れることで、自然にブランド認知を高めることができます。

多彩な広告メニュー ─ 日常の中でブランドに触れる機会を増やす

ベカメックス東急バスでは、長期的なブランディングから短期的なプロモーションまで、目的に応じた柔軟な広告プランをご提案します。

・バスラッピング広告：街中で目を引くインパクトのあるビジュアル展開

・バス停広告：待ち時間を活用した効率的な街頭露出

・車内広告：乗車中の利用者にダイレクトに訴求

複数の広告フォーマットを組み合わせることで、より高いリーチと効果的なブランドメッセージの発信が可能です。

環境に優しいバス – 持続可能な広告メッセージ

ベカメックス東急バスはすべてCNG（圧縮天然ガス）を燃料とする環境配慮型車両で運行しており、従来のディーゼル車に比べて最大25%のCO₂排出削減が可能です。

環境への責任を果たしながら、サステナブルなイメージを発信したい企業にとって、最適な広告プラットフォームです。

ワンストップ対応 ─ スムーズでプロフェッショナルな実施体制

広告のご提案から実施、効果検証まで、すべて自社チームが一貫して対応。中間業者を介さないため、スピーディかつコスト効率の高い運用が可能です。

・メンテナンス、効果測定、レポート提出

はじめての方でも安心してご相談いただける、プロフェッショナルな体制を整えています。

ベカメックス東急バスのバス広告で、貴社のブランドイメージをさらに高めませんか？

高い視認性と持続可能性を兼ね備えた、効果的なプロモーション手段です。

📞 お気軽にお問い合わせください。

📥 メールアドレス：japan@becamex-tokyu.com

🌐 ウェブサイト：https://tokyugardencity.com/ja/area/kaze/

効果的なバス広告 - ホーチミン市北部を結ぶ複数の路線

ベカメックス東急は、2025年5月15日、ビンズン新都市にて商業施設「MIDORI PARK SQUARE」（以下、本施設）の拡張エリア開発に向けた着工式を執り行いました。式典には、ビンズン省党委員会 やプロジェクト開発パートナーのほか、多くの国内外の報道機関が参列しました。 

 総面積18,612m²におよぶ本拡張プロジェクトは、ビンズン新都市の中心であるLy Thai To通り沿いに位置しており、周囲の緑豊かな景観と調和する、現代的で洗練されたデザインが採用されています。 

　本施設には、「イオンベトナム」によるビンズン新都市2号店となる食品スーパーをはじめ、「Phuc Long」や「Cong Ca Phe」などの著名な飲食ブランド、さらにインターナショナルクリニック「BLUE CLINIC」の出店が決定しています。また、地域住民や来訪者が集い、交流できる屋外イベントスペースも設けられ、日々の暮らしに新たな価値をもたらす空間となる予定です。 

　ベカメックス東急は、本施設が立地する「MIDORI PARK」エリアにおいて、住宅開発も進めています。2024年10月に施工した分譲マンション「The GLORY」は、2025年1月より入居が開始されました。今後も新たな住宅プロジェクトの開発が予定されています。 

　本施設は2025年第4四半期の開業を予定しており、今後も分譲マンションの開発が進むこのエリアにおいて、利便性と快適さを備えた暮らしの拠点として、ビンズン新都市の魅力をさらに高めてまいります。 

住所： Lot H8, Ly Thai To street, Hoa Phu ward, Thu Dau Mot city, Vietnam 

公式Facebookページ：Khu Thương Mại Midori Park Square 

(Official) 商業施設「MIDORI PARK SQUARE」拡張エリア開発に向けた着工式を開催.pdf

商業施設「MIDORI PARK SQUARE」拡張エリア開発に向けた着工式を開催 